| |
| |
|
Advertising Information |
|
|
|
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad: ======================================== A well tuned and adjusted piano is a beautiful instrument. For a better tuning please call: Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market. Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem. For our Piano Tuner, his target market is dealing with the following problems: 1. They have invested a lot of money into their piano and they want to keep it well maintained. 2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them. 3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best. 4. They want to increase the value of their investment. Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call. Here is the Ad Marketing Makeover: "My Friends All Laughed When I Sat Down At My Tune your embarrassing off keys into beautiful music Mention this Ad and receive our The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano. The new Ad now features an offer designed to generate greater response from prospects. The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market. The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services. To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis. Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication. Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results. Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials. When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your business. Copyright 2005 Black Unicorn Communications, Inc. Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
The SKINNY on Radio Advertising From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Marketing Messages with Add Zest & Appeal Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket. Developing a Formal Brand Messaging Document Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. Electronic Score Boards Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out.Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for. Consider These Pressing Facts Before You Renew Your Yellow Page Ad Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. Indoor LED Displays To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value. Media, the Internet, Yellow Pages, and Your Business If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. Double the Effectiveness of Your Company Brochure Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. The Key To Marketing New Ideas! Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. Promotional Vehicles It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services. Should You Advertise on TV? When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first. Getting the Most Out of Your Networking Group Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Become a Storyteller Not an Advertiser and Watch Your Traffic Increase When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. 4 Ways to Double the Power of Your Business Cards Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card. Organizing Business Cards for Effective Contact Management Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. 3 Elements To A Deal-Sealing Classified Ad Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. How to SAVE Yourself from Spending too Much Money on Advertising! How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.
|
| home | site map | Tele88.co.uk | Soscili.com | UltimateWealthCorner.com | JustDial.tk | bennyong.com |
| © 2006 Velocity Spark Network. Hosted by Hostonfire.com |
