Advertising Information

Advertising Through Moms


Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

Moms Have The Power!

Moms have the power to start a trend or "nip it in the bud". Moms want a reasonably priced, high quality, safe, and reliable product. Do you have such a product?

What Are You Sitting There For?: Tap into this market! Advertise to moms in your church, at your child's school, little league games, reading groups, moms clubs, or the gym. The possibilities are endless because, in case you haven't noticed, Moms are everywhere!

Don't Be A Pusher!
Moms have brains! They can smell a "dead rat a mile away". You don't have to "push" your product if your product truly is what you claim it to be. Gently offer them the information and let them make an educated decision. Don't over hype or under sell either. Don't use fear tactics or "deal of a life time" approaches. Granted these may work on some moms, but most are pretty aware of "corporate" brainwashing.

Moms promoting Each Other:
In the Cyber world of today there is an ever-growing community of Moms who are supporting each other by promoting one another. Ever heart of "do unto others as you would have them do unto you"? This is exactly what thousands of work at home moms are doing each and every day.

By promoting each other they are doing one of several things:
1. Getting free advertising for their site/business/opportunity
2. Building business and personal relationships
3. Branding their business name
4. Supporting work at home families
5. Reaching out to the community
6. Sharing the wahm/wahd Message
7. Offering discounts and freebies to new and returning customers (which by the way saves Moms money)

How Do I Get Involved?:
You can join this growing movement by visiting a number of networking sites. Some I have listed in the resource section. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs!

1. Ziplocks/Baggies/Envelopes 2. Cards,coupons,samples,brochures *tip samples and coupons are the best bet 3. Brand IT! With your business name, number, and url. 4. Distribute the packets to local merchants, with your orders, at school functions, etc.. 5. Exchange with other moms so they can advertise for you..

Resources: Mom Packs - The original "moms promoting moms" group. http://mompacks.com Jessies Goodies - Yahoo Group http://finance.groups.yahoo.com/group/JessiesGoodieBags/ Advertising Moms Perks Packs- http://www.advertisingmoms.com/perkpackflyers.html Karma Kards - http://www.allnaturalme.com

Sara Duggan lives with her family in California. You can find her handmade items and shoppe at Mamas Shoppe at Family owned Business. http://sarasshoppe.vstore.ca


MORE RESOURCES:

Boston Globe

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New Yorker, United States - 3 hours ago
Of course, they’re serious about the advertising they print, and I presume they hope that their advertisers believe that big ads work to garner customer ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
US: Newspapers adopt front-page advertising editorsweblog.org
Globe joins papers selling front-page ads Boston Globe
MarketWatch - BNET
all 375 news articles


mediabistro.com

A Lawyer’s Call for a Greater Black Presence in Agencies
New York Times, United States - 7 hours ago
By STUART ELLIOTT THE inability of the advertising industry to fill its desks, cubicles and offices with a diverse work force is coming under fire again, ...
Madison Avenue Accused of Racial Bias BusinessWeek
Racial Discrimination in the Advertising Industry Civilrights.org
Diversity Study Takes Ad Biz to Task Adweek
AdAge.com - Crain's New York Business
all 19 news articles


BBC News

Billboards advertising sex treatment to go
Telegraph.co.uk, United Kingdom - 11 hours ago
Billboards advertising a nasal spray claimed to treat sex problems for men will be taken down after hundreds of complaints. Hundreds of letters and emails ...
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Christians demand proof for atheist ad claims in Britain AFP
On the buses: Advertising atheism Scotsman
Times Online - Sheffield Telegraph
all 492 news articles


Reuters

mocoNews.net - Microsoft Plunges Into Mobile Advertising With ...
Washington Post, United States - Jan 7, 2009
The second thing to point out is the vote of confidence on Microsoft's behalf that they believe the the mobile search and advertising market could be of ...
Verizon chooses Microsoft for mobile search and advertising services Unwired View
Verizon Wireless Selects Microsoft for Mobile Search and Advertising PR Newswire (press release)
Microsoft Picks Verizon Over Google, Yahoo For Search, Mobile Ads eWeek
BNET - Mobile Burn
all 270 news articles


RIU Hotels & Resorts Launches Advertising Campaign in California
MSNBC - 18 hours ago
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Up in Smoke: Tobacco Advertising
MSNBC - 20 hours ago
By Kyle Reyes In 1998, Santa Fe Natural Tobacco Company was one of many that agreed to a settlement, essentially removing its creative marketing arm. ...


BU Today

Alan Holliday, a retired College of Communication associate ...
BU Today,  MA - 4 hours ago
“Alan was a throwback to another time — an absolute gentleman,” recalls John Verret, a COM associate professor of advertising. “We met nearly four decades ...
Ad veteran Holliday dies Bizjournals.com
RIP Alan Holliday mediabistro.com
Hill Holliday cutting Boston staff Bizjournals.com
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World Baseball Classic(TM) Selects Grey New York for Advertising ...
PR Newswire (press release), NY - 6 hours ago
8 /PRNewswire/ -- World Baseball Classic, Inc. has awarded Grey New York the advertising assignment in support of its premier international baseball ...
World Classic Baseball Drafts Grey Adweek
all 15 news articles


BBC News

Super Bowl 3-D Advertising
Right TV, CA - 12 hours ago
Aliens commercials will give a 90 second preview of the new movie and is “perhaps the biggest media-advertising event in history. ...
Super Bowl XLIII in 3-D Examiner.com
No 3D Monsters promo for Canada Toronto Sun
DreamWorks, Pepsi Offer 3-D Glasses for Super Bowl Ads Home Media Magazine
Artistdirect.com - Detroit Free Press
all 383 news articles


Campbell Appoints Maureen Linder Vice President Global Advertising ...
WELT ONLINE, Germany - 20 hours ago
Campbell Soup Company (NYSE:CPB) today announced the appointment of Maureen Linder as Vice President of Global Advertising and Design. ...

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